The lion’s ad blitz in the aftermath of the pandemic has been on top for the lion, according to Lion’s vice president of marketing and communications.
The campaign was launched on Jan. 31 and is expected to be on display in a variety of media outlets across the country in the coming weeks, according, according Lion’s VP of marketing Chris Rafferty.
It includes print ads, video, radio and TV spots.
Rafferty said that the Lion ad campaign is focused on educating consumers on the importance of protecting their own data and making the most of the new technology available.
The Lion ad team, which has more than 100 staff and a $3 million budget, is currently working with companies including Google and IBM on developing a way to share information about the pandemics with consumers, he said.
It is also looking to partner with other media companies, Rafferties said.
Lion is using the pandemaker as a way of getting people talking about the issue, he added.
Lions chief executive officer John Schmitz, who is also the founder of the P&G Institute, a non-profit organization that promotes entrepreneurship, has said the pandems’ effect on companies and consumers will be felt for years to come.
The pandememic, which struck last year, had an impact on more than half a million Americans, costing $5.6 trillion, according a recent report by the Pew Research Center.