NEW YORK — New Prudent Center, the nation’s second largest insurer, announced today that it is teaming up with celebrity endorsements for a nationwide advertising campaign to help consumers feel good about their health insurance coverage.
The campaign, dubbed Prudient Insurance, will feature a cast of actors, including actors including Academy Award® nominee and “Hairspray” star Bradley Cooper, actor Will Ferrell and comedian Billy Eichner, and stars including actor Chris Pratt, singer Beyoncé Knowles and actress Demi Lovato.
The Prudentials’ campaign will feature Prudently Insured commercials highlighting Prudents policies and products, highlighting Pruds benefits, and sharing Prudency’s commitment to being a “healthier place to live, work and play.”
Prudential’s “Hairpray,” a reality TV series that follows a young man who finds himself in the throes of a debilitating illness, has earned the actor the most Emmy nominations of any actor ever nominated for an Emmy.
The first episode of the series premiered on May 5 and earned more than 10 million viewers.
The series is set to premiere on HBO in September.
The Prudencies ad campaign, which will debut across the Prudences website and on Prudens social media channels, will include the following celebrities: Amy Schumer, Lena Dunham, Adam Driver, Kevin Spacey, Ben Affleck, Jason Statham, John Lithgow, Olivia Munn, and John Cena.
“The Prudence Club” and “Prudent Insurance” will launch in the fall.
For more information, visit www.prudentinsurance.com/prudentspray.