The Computer Center of the International Association of Advertising Associations announced Wednesday that it will expand its digital advertising operations to include outdoor advertising.
The expansion of the association’s digital advertising center is part of a broader strategy that includes the creation of a new headquarters in New York, where it will focus on digital advertising.
In January, the association launched a new digital advertising company to help it expand its operations into new territories and expand its reach into the advertising space.
The new company, which will be called AdSense, is expected to be operational in the second half of 2019.
AdSense is designed to help companies create online ads that have a higher conversion rate than traditional digital advertising, according to the organization.
The association said the new center will help companies find new ways to expand their online presence.
It will also provide advertising to customers that they are not able to reach through traditional advertising channels.
Adsense will help businesses connect with their audience, engage customers in digital content, and offer digital services for its clients, including email, mobile and social media marketing, according the association.
The digital advertising market is expected grow more than 10% to $1.1 trillion this year, according an industry report.