By Adi Joseph, ReutersNEW DELHI (Reuters) – India has launched a campaign that aims to help people stop smoking and curb pollution by raising awareness of the risks of the deadly form of air pollution and encouraging people to go for a walk.
The government said in a news release on Monday that it has created an awareness campaign called “The Only Thing That Is Taking Care of the Cure” to spread the message that the health of the people is crucial.
The campaign aims to persuade more than 3.2 billion people to try a daily walk to get a sense of how they feel about the problem.
The campaign, which started last week and is expected to reach 5 million people, will be conducted at different places across India to raise awareness about air pollution, as well as encourage people to get exercise, the statement said.
The message, if taken seriously, can help prevent air pollution in rural areas, where there is a higher risk of asthma and other respiratory diseases, it said.
People are also advised to get more exercise, especially when they are tired, and to walk more, it added.
The health ministry also announced on Monday it will introduce a new awareness campaign this month aimed at reducing the use of tobacco.
The new campaign will involve a series of posters in different cities, states and national capital cities, it was reported.
The National Tobacco Control Board (NTCB) is in charge of the government’s campaign, and its members will be in the position of “advocates” for smokers, the NTCB said in its announcement.
The NTCB has been working on a new Tobacco-Free India campaign to reduce the number of deaths caused by tobacco use and urge people to quit.
The tobacco control board is expected in February to publish a new draft of the campaign, it will include a number of suggestions and include a specific campaign target.
The public health campaign will be aimed at young people, people with chronic health conditions, pregnant women and people with asthma.
The first stage of the NTCC’s Tobacco-free India campaign is set to start on February 13.