NFL.com – NFL.COM – NFL NewsThe NFL has decided to give up its sponsorship deal with CBS and Yahoo!
Sports to join forces to create a unified ad-serving platform.
The NFL announced the change Tuesday in a news release.
has been the official NFL Network partner for five years.
The NFL will continue to be the official partner of the NFL Network, the league said.
The announcement comes as CBS and the NFL have been at odds over the future of their broadcast partnerships.
CBS has recently been negotiating to buy the rights to the NFL for $2 billion.
The two sides have been negotiating a new contract for the next two seasons.
The partnership will continue through the 2021 season.
The league’s deal with Yahoo!
expires in 2021, but it’s not clear if the two companies will continue the partnership into the future.
had long been the primary source of NFL ads on television, but the two sides recently began an antitrust fight over the deal, which expires at the end of 2021.
That dispute has led to the antitrust investigation of the two major media companies.
The deal has also made it easier for NFL owners to buy their teams directly from Yahoo, giving them greater control over what content is shown on their networks.