Today, as Staples opens its new Staples Arena arena, it is launching a new, national advertising campaign to reach its millions of customers.
The new ad campaign, which begins airing in Canadian markets later this week, is meant to build a connection with customers, but it also looks to connect with consumers in an entirely different way.
Staples Arena, which opened its doors in March, has a massive new scoreboard and the team is making a major push to connect fans to their team.
The ad campaign is targeted at consumers in the U.S., Canada and Australia.
Staples has partnered with advertising agency Fiduciary, which has a deal to work on the campaign with Staples, and the campaign will run in a variety of locales, including the U!
C.L.A., Los Angeles, New York, Philadelphia, Miami and Vancouver.
The Staples Arena advertising campaign is not the first of its kind.
The Staples Center also has a new scoreboard, but Staples’ branding has been in the news lately.
The team also has some new uniforms, which were unveiled last week.
The NHL, the Staples arena’s parent company, is a major partner in the campaign.
The NHL and Staples will also help drive new retail partnerships for local brands and local restaurants.
Stacy Gagnon, a partner at Fiducio, which helped craft the Staples campaign, said the new campaign will be more relevant to the arena and fans than ever before.
“We’re not just focused on the arena,” she said.
“We’re looking at the whole arena and connecting with the entire community.”
The Staples Center is a $1.8 billion mixed-use arena built to be the home of the Los Angeles Kings.
It is expected to open in 2019 and the NHL has said it will stay until 2024.