By Amy Lacy, USA TODAYFood and beverage companies are using social media to promote their products and their brands.
But when it comes to food delivery services, a new category has popped up, one that promises to be more lucrative than ever.
“The grocery market has never been more competitive and consumers are starting to realize that the food delivery market is something that they should really invest in,” said Robert H. Pappas, president and chief executive officer of the American Beverage Association.
The $1 billion business has the potential to be the next $1 trillion, he added.
And it’s about to get bigger.
The industry is expected to hit $10 billion in sales in 2020, up from $7 billion last year.
Food delivery services could help boost profits for some companies that rely on big retailers like Walmart and Kroger.
And they are attracting some of the largest food manufacturers, including the likes of Kraft, General Mills and Nestle.
“If you look at how they are growing, they are really becoming a key part of the overall food industry, and it’s not just for the consumer,” said Mark B. O’Connor, chief executive of the grocery chain Aldi, which operates supermarkets in New York City and Washington.
“It’s for the retailers who don’t want to be caught short on inventory, and are not just focused on volume but also the brand,” he said.
Food companies, meanwhile, are trying to find a way to make their products easier to prepare.
A new category of micro-delivery services are becoming popular with food-delivering companies.
Some services, like delivery from food truck apps like Grab and MealTime, offer a simple way to get groceries delivered in a matter of minutes.
Others, like FooddeliveryNOW, offer full-service delivery in their warehouses or on the street, with a customer-service representative ready to answer questions and guide you through the process.
But some food companies, including Walgreens, Target and Krog, are testing the waters with some of their own service-delivered grocery deliveries.
The service is available in a few dozen U.S. cities, and in a handful of other markets around the world.
The food companies are looking for a way for the growing market to expand to the grocery industry, said Mark S. Miller, an analyst at Jefferies.
They have invested in analytics and social media, but they also want to see how fast customers are using the service.
“They want to know if it is really working or if it’s a marketing gimmick, if it actually helps customers to make an informed decision about whether they are going to buy or not,” he added, referring to the popularity of grocery-deliver apps like the popular app Grab.
“They want us to take a look at whether it actually is more profitable than traditional retail.”
A growing market for food deliveryScheduling services such as the one that is available at the supermarket chains are growing.
A FooddelayNOW customer can order an item from the company’s app, which is used to coordinate delivery.
And there is a similar service, FooddelightNOW, available to the public, but only in select grocery chains.
FooddelaysNOW has been a mainstay for consumers in the U.K. and Germany since it debuted in the fall of 2017.
The company offers a service that lets customers order products from a wide range of food suppliers.
It also provides a tool to track the progress of delivery.
The Fooddelays service has been downloaded more than 400,000 times, with the average delivery time about three minutes.
FoodDelaysNOW uses technology to make sure food arrives at its destination in time for the customer’s next meal.
The food arrives to a customer’s table in an easy-to-read, one-page format.
The user can customize the delivery to match the customer, or select an alternative delivery method.
The customer can also set preferences to let FooddelightsNOW provide additional information about the delivery and its schedule.
The technology also allows Fooddelayers to use sensors to make the food more portable.
FooddelayingNOW uses a sensor that measures the amount of carbon dioxide and the amount in the air when food is delivered.
The company is also using the sensor to send the food to the recipient’s home to ensure the package is safely delivered.
A food delivery that works in all five major cities in the United States could generate $10 million or more for the company in the first year, according to FooddelainsNOW.
Foodservices for delivery companiesIn the past, food services were typically delivered by a truck or delivery company.
But now, companies like Foodlabs and FooddelanceNOW are testing out different delivery models that can handle large-scale shipments from retailers like Walgreen, Kroger and Walmart.
The biggest challenge, said B.J. Sproul, an associate professor of marketing at Duke University,