We’ve seen the rise of mobile apps, Facebook ads, and other ways to target the right audience on Facebook.
What if there were a way to reach more of your audience in a smaller space?
We asked our team of experts to put their best tips and tricks to work.
Here’s what we learned: 1.
Focus on the People Who Matter Most If you’re a small business, it might be tempting to focus on the most loyal and enthusiastic customers.
This is not always true.
If you’ve got an active following and you want to keep them, you need to take the time to find and connect with the people who matter the most to you.
To do that, you’ll need to spend a lot of time looking for and connecting with the right people.
We asked experts to help us understand how to get the most out of a big ad day.
The key is to be as specific as possible.
“I’m looking for a ‘big’ target, but the target should be relevant to the type of business you’re trying to get into,” said Mark D’Alessandro, founder of Marketing For People.
“My goal is to find a person who is a bit on the edge, so that when I say, ‘This is a great opportunity for you to reach your core audience, let me show you some ads and then we can discuss how we can grow this campaign together,'” said John D’Amico, marketing strategist for the D’Arcy D’Antonio, Jr. Agency.
“What I’m looking to find is someone who can give me a good idea of what to target and also who can help me get a sense of what it is they’re looking for.
I need to understand how they interact with their Facebook friends, their LinkedIn, and with their family.”
The next step is to make sure you’re targeting the right demographics.
To help find people who will enjoy your ads, we asked some experts to suggest topics for your campaign to focus its efforts on.
The next few sections will discuss the importance of targeting a particular demographic.
Here are a few ideas that we’re exploring to get you started: 1) Make your ads more personal The next time you see an ad for an organic product, it may be a good time to take a moment to reflect on why you purchased it.
“The reason why you chose to purchase it is really personal, and not just because you’re an online consumer.
Your brand is tied to your identity, and if you don’t understand that then you’re not going to connect with that brand in the long term,” said D’Ambico.
“You need to make your ads personal,” said Ben Kocher, chief brand officer for CMO Digital Marketing.
“Make sure you do a good job explaining how you think about the product, how you interact with your friends and family, and how you can use your brand to bring people together in a more meaningful way,” said CMO Marketing CEO Alex B. Johnson.
“Don’t forget that there are hundreds of millions of people on Facebook and other social media who are already engaged with your company, and they may not be willing to buy an ad that’s not relevant to them.
So instead of trying to reach out to people with an overly-specific message, ask yourself what your core values are,” he added.
2) Make sure you focus on targeting people who have a deep understanding of your product’s appeal The next great way to connect and build trust with your audience is to give them a deeper understanding of the products and services you offer.
“In this business, people are looking for something that they can trust and trust the person who makes that decision for them,” said Koccher.
“So you can’t just go out and say, You know, we’re going to do this and that and the other and that, but you have to make that decision yourself.”
“It’s important to get people to understand that this is a business.
They’re going in to buy a product that they believe will bring them value.
They should know exactly what you’re going for, because if you go too far and get people thinking you’re offering something that’s too expensive, then you will lose their trust,” he said.
“And so, you want people to really understand that, ‘I’m going to give you this product and then I’m going on a journey with you to make it more valuable and more worthwhile,'” said Dambico.
3) Find the right content strategy The next key thing you need is to know how to sell your products and how to do it effectively.
“Content is the first step in getting people to buy your product,” said Johnson.
The content strategy, or the process of building a list of keywords, tags, and descriptions that can help sell your product, is where your best ideas will come from.